Career

  1. Golden West Digital

    July 2025 - Present

    Founder & Full-Stack Developer

    • Designed and built multi-tenant SaaS platform on Next.js, React, TypeScript, and Supabase with row-level security for tenant data isolation
    • Built block-based site builder enabling rapid templated site delivery, custom domain provisioning via Vercel API, and Stripe billing integration
    • Implemented authentication system with role-based access control and real-time data synchronization
    • Solo developer shipping production features end-to-end with AI-assisted development workflow

  2. Catalina Home

    Oct 2023 - May 2025

    Web Developer

    • Launched two production Shopify storefronts: Artistry Hardwood Flooring (artistryflooring.com) and Lone Mountain Lighting (lonemountainlighting.com), an outdoor lighting brand with a B2B Pro program for contractors
    • Customized Liquid themes and built product configurators for variant-heavy SKUs, improving customer conversion paths
    • Set up B2B/wholesale account flow on Lone Mountain with gated contractor pricing tiers
    • Designed user experiences in Figma and shipped responsive themes to production

  3. Pro Audio Land

    Jul 2022 - Oct 2023

    Web Developer

    • Resolved technical debt in Magento 2 platform, optimizing database queries and fixing broken plugin integrations
    • Redesigned UI and restructured product catalog architecture, improving navigation and discoverability
    • Designed email marketing campaigns and promotional materials

  4. Fashion E-commerce Business

    Nov 2011 - Sep 2022

    Founder & Lead Developer

    • Founded and operated independent online retailer for 11 years across shoes, lingerie, accessories, and costumes
    • Built and maintained custom Magento platform managing 15,000+ SKUs with integrated payment, shipping, and inventory systems
    • Built and ran live inventory sync between Magento storefront and eBay account
    • Owned the full operational stack: development, design, SEO, paid advertising, photography, and customer experience

  5. ADL (now Luminance Lighting)

    Jan 2005 - Nov 2011

    Marketing: Graphic Design & Product Photography

    • Launched the company's first website. Early-career web development for a B2B lighting distributor
    • Built and maintained 5 brand product catalogs in Adobe InDesign. Early experience managing large structured product datasets
    • Produced product photography for catalog and trade publications
    • Designed print advertising; ads published in hospitality lighting trade magazines